Oscar Zhao: Power List 2014

CEO, BlueFocus

2014 rank: 27

By Lord Chadlington, CEO, Huntsworth

There are a few people you meet in the communications and PR business of whom you immediately say, "He is quite remarkable." I felt that when I first met Maurice Saatchi, Martin Sorrell, Tim Bell, and David Cameron.

About 10 years ago, I felt the same way when I first met Oscar Zhao. In those days, his English was a little hesitant (it’s now fluent), but he managed to impress me with a combination of brilliant insights into the future of global communications, the role of digital, and how to make money from their exploitation globally.

His concentration on the importance of a service culture, of loving your clients, and training staff made one realize he was the real deal. The extraordinary success that followed is in no small part due to the clarity of his vision and his determination to grow tenfold in 10 years. He proffers a knowing smile when critics look at him in disbelief as he makes this claim – but his business is already valued in excess of $4 billion.

I predict that before this decade is out, Oscar will be as well known globally as Saatchi, Sorrell, and Bell; although even with Oscar’s ambition, it’s unlikely he will be prime minister of the UK.

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