Bonin Bough: Power List 2014

VP, global media and consumer engagement, Mondelez International

2014 rank: 9
2013 rank: 17

By Gary Vaynerchuk, cofounder and CEO, VaynerMedia 

As a VP at an international brand, Bonin Bough is one of the special few who operate with an aggressive entrepreneurial spirit, while at the same time understanding how to navigate through the context of a corporate environment.

I admire the bravado, bravery, attack, and long-term thinking he brings to his projects. A lot of people are catalysts for innovation within their organizations, but the ones who really succeed are those who perfect the yin to their own yang. Where some digital gurus might seek to be disruptive for the sake of disruption, Bonin operates with a level of practicality and grace that elevates him among his peers.

All of these things have increased exponentially as I’ve watched him mature during the last half decade and evolve into an extremely impactful leader.

As more global organizations are forced to confront the reality of the market, his reputation will shift from a new paradigm to a gold standard. Bonin is setting the bar for the way Fortune 500 companies enter the modern age, and I can’t wait to see what he does with his next half decade.

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