2014 rank: 6
2013 rank: 8
By Alan Mulally, president and CEO, Ford Motor Co.
Effective communication is core to the success of any business, and Ray Day and the team he has built have been absolutely instrumental to the transformation of Ford Motor Co.
When we set out on our One Ford plan in 2006, we knew success required developing a compelling vision, a comprehensive strategy, and relentless implementation of the strategy. It needed to capture the hearts and minds of all our stakeholders.
Everyone needed to understand it, where we were in the journey, and areas that needed special attention. Everyone had to feel valued, trusted, and accountable to each other. In fact, everyone needed to know everything.
Each day on this journey, Ray has not only been our fantastic communications leader, he has also been an indispensable business partner to me and the entire Ford leadership team.
Today, employee morale has climbed to record levels. Our corporate reputation has risen dramatically; we have become an employer of choice again for talented young people; and Ford is now one of the world’s most trusted and well-liked brands by consumers. The investment community understands and believes in our plan, and our share price and debt rating have risen accordingly. And we went from near the bottom in supplier and dealer satisfaction surveys to near the top of our industry.
Everywhere around the world, people understand and appreciate Ford. None of this would have been possible without Ray Day, our world-class communications leader, and the five-star communications team he has built at Ford.