Strength of Nature taps Finn Partners as multicultural AOR

NEW YORK: Ethnic hair-care company Strength of Nature Global Brands has appointed Finn Partners as its multicultural PR AOR.

NEW YORK: Ethnic hair-care company Strength of Nature Global Brands has appointed Finn Partners as its multicultural PR AOR.

Finn Partners, whose multicultural and image marketing group will lead account work, will collaborate with the company on strategies to increase visibility of its product offerings in the ethnic hair-care category.

The agency will handle media relations, creative, sponsorship activations, and corporate relations for a number of brands, including Soft & Beautiful, African Pride, Beautiful Textures, Elasta QP, Mega Growth, Pro-Line, and TCB.

Helen Shelton, senior partner and director of Finn Partners’ multicultural practice, will work closely with Charlene Bastien-Dance, global marketing director for Strength of Nature, on comms efforts.

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