HSBC wins bronze on quiet night for UK at Cannes PR Lions

While Edelman New York claimed the Grand Prix in the PR Lions last night, the UK's showing was limited to two Silver Lions for TBWA\London and JWT London and a Bronze Lion for HSBC.

HSBC: won a Bronze Lion in the internal communications category
HSBC: won a Bronze Lion in the internal communications category

Edelman New York became the first PR agency to win the Grand Prix in the PR Lions for its work together with Creative Artists Agency Los Angeles on Chipotle Mexican Grill's The Scarecrow campaign.

The same pairing also won two of 13 Gold Lions, of which four went to the US and two to Turkey's TBWA\Istanbul for its campaign on press freedom for newspaper Radikal.

TBWA's London outpost won silver for its experiential work for Adidas' D Rose Jump Store and JWT London won the UK's other Silver Lion for its work for Nestlé around the KitKat branding of Google's Android operating system release.

Global bank HSBC, Barbie doll maker Mattel and Volvo Trucks were the only companies to directly enter the PR Lions to win, with the truck maker awarded a Gold Lion for its 'Epic Split' campaign with Forsman & Bodenfors Gothenburg.

HSBC won a Bronze Lion for HSBC Now, its internal comms online TV channel, as did Mattel (which co-credited Ketchum Los Angeles and HL Group New York) for its #unapologetic Barbie campaign.

UK record in PR Lions 2014

Work Client Entrant company and co-credit

Award

D Rose Jump Store (events and experiential category) Adidas TBWA\London Silver Lion
Android KitKat Nestlé JWT London Silver Lion
HSBC Now (internal communications category) HSBC HSBC London Bronze Lion
Harley-Davidson Global 110th anniversary celebration Harley-Davidson Motor Company

Entrant: Harley-Davidson Europe

Co-credit: Lexis London

Shortlisted

D Rose Jump Store (fashion category) Adidas TBWA\London Shortlisted
Albal Challenge - A Day Without Leftovers (corporate responsibility category) Albal

Entrant: Edelman London

Co-credit: Edelman Madrid
Shortlisted
Happier Hens Lay Tastier Eggs The Happy Egg Company Mischief PR London Shortlisted
Android KitKat Nestlé JWT London Shortlisted
Albal Challenge - A Day Without Leftovers (brand voice category)

Albal

Entrant: Edelman London

Co-credit: Edelman Madrid
Shortlisted
#sharethesofa Heineken

Entrant: Edelman London

Co-credit: DDB & Tribal Worldwide Amsterdam

Shortlisted
There Is Always Hope Crisis Action (Syria)

Entrant: Freuds London

Co-credit: Sunshine London

Shortlisted
I Wish My Son Had Cancer Harrison's Fund AIS London

Shortlisted

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