Inaugural CIPR Douglas Smith Student Award goes to Jeremy Dickey

The CIPR recognised budding PR talent at its inaugural Douglas Smith Student Awards last Thursday at Manchester Metropolitan University.

Jeremy Dickey: Douglas Smith Student Award winner
Jeremy Dickey: Douglas Smith Student Award winner

Students were asked to devise a PR campaign based on a fictional company launching genetically modified rice in a low rainfall country.

Jeremy Dickey, 23, from the University of Arts, London, landed first place for his submission and received a £1,000 cheque and crystal trophy for his entry.

On his win, Dickey said: "Funnily enough, I chose to support the introduction of GM crops because it is the opposite of what I personally believe.

"I wanted to challenge myself as a budding PR practitioner and stepping out of my comfort zone was rewarding, made me do some serious thinking and allowed me to flex my creative muscle."

Runners-up included Ewan Sanderson, 23, from Queen Margaret University, Edinburgh, and Kelly Phelps, also 23, from Bournemouth University.

Stephen Waddington, president of the CIPR, said: "All three students submitted entries that reflect the future of public relations; their entries advocated being open, ethically driven, multicultural, and took an international outlook."

The CIPR's Douglas Smith Student awards are designed to help a new generation of public relations professionals showcase their talent.

Smith, who passed away in 2012, was a founder member and patron of CIPR International, a former CIPR president and a supporter of young talent. The award aims to extend his legacy with a challenge based on a real-life issue facing industry and society, and will run annually. 

The PRCA also runs an award in Smith's name, focused on young public affairs talent.

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