Was the action, co-ordinated by the Licensed Taxi Drivers Association, the right strategy and did the LTDA's comms handling justify their actions to the public and help their case?
How I See It
Angie Moxham, founder and chief executive, 3 Monkeys Communications
The strike was a spectacular own goal that served up a PR gift for Uber, which claimed an 850 per cent increase in sign-ups as a result.
New apps including Kabbee and Hailo need to gain brand and product awareness of how they can help you get a taxi quickly at your convenience.
The strike gave Uber the perfect PR platform to achieve this overnight. And it milked it, announcing plans to open its service up to black cabs, and suggesting that cabbies need to move out of the "dark ages".
A successful strike needs to have public sympathy behind the cause; it’s hard to engender this if your day’s ruined by gridlock. The Licensed Taxi Drivers Association needs to lobby behind the scenes, rather than creating havoc for its bread and butter customers.
Aside from the legal and regulatory issues, it needs to make damned sure it is helping members embrace any new technology services that create 'win-wins’ that are, in Uber’s words, "good for riders, good for London cabbies, and good for the local economy".