The university has put a £75,000 brief out to tender ahead of the expiration of its current contract with incumbent Communications Management, which will be repitching for the work.
The school, which has partnerships with more than 40 universities in more than 30 countries, came 12th in Forbes most recent global ranking of business schools.
The brief has both a UK and international remit, according to head of the Lancaster University press office Vicky Tyrell. The school has campuses in India, Ghana and Malaysia among other countries.
"It will be about standing for something distinctive and showing the overall quality of the school with a range of different audiences, whether undergraduates, postrgraduates, people joining for MBAs or businesses," she said.