NEW YORK: Marina Maher Communications has promoted MDs Amber Meredith and Michele Schimmel to deputy director roles in the consumer and health and well-being practices, respectively.
Meredith, who has worked at Marina Maher since 2008, will continue to report to Nancy Lowman LaBadie, EVP of the agency’s consumer practice.
In the newly created role, Meredith will continue to manage Procter & Gamble brands and will also work across the consumer practice, providing client leadership, business growth strategy, and creative program development.
Similarly, four-year Marina Maher veteran Schimmel will work across the health and well-being practice, leading accounts and working on business and creative program strategy.
Both Meredith and Schimmel will also try to find ways to leverage key agency programs and staff efficiencies.
Schimmel, who oversees key pharmaceutical franchise clients, will continue to report to Diana Littman Paige, EVP of health and well-being.
"The whole idea and goal [of creating the deputy director positions] was to strengthen senior client leadership," explained Marina Maher, CEO of the eponymous agency. "One of the pillars that the agency was built on is client service and senior-level client service and strategic capability, so as we grew, we realized that we needed to have more senior client leadership in place."
She added that both Meredith and Schimmel "have tremendous strategic and creative brand-building skills" and work well on integrated teams.
In addition to promoting Meredith and Schimmel, Marina Maher has hired David Richeson, previously global chief digital officer at Fenton, to serve as MD of digital strategies in the firm’s creative catalyst group. It is a new position on the digital team, said Maher.
Richeson, who has worked at Fenton since last March, is reporting directly to Kim Stokes, head of the agency’s digital leadership team. He is responsible for working with the digital team on social media and strategy for integrated campaigns for Marina Maher’s largest clients.
"We find that we’re creating more programs today that have paid, earned, owned, and shared components to them and in creating those programs, they have additional layers of complexity because of digital," explained Maher. "We wanted to have someone in place that could create those integrated campaigns in the digital space."
Before Fenton, Richeson spent a year and a half at Kaplow, first as SVP of consumer technology and K:Drive, the agency's social and digital media practice. He was promoted to chief digital officer in March 2012.