Gatorade apologizes after poking fun at LeBron's early exit

In a somewhat-awkward business arrangement, James has an endorsement deal with rival sports drink Powerade, but Gatorade has long been an NBA partner.

Gatorade apologized on Friday for trolling Miami Heat star LeBron James after he cramped up during Thursday night’s loss to the San Antonio Spurs at the air-conditioning-deprived AT&T Center in San Antonio.

In a somewhat-awkward business arrangement, James has an endorsement deal with rival sports drink Powerade, but Gatorade has long been an NBA partner.

Gatorade said in a statement quoted by USA Today: "Our apologies for our response to fans’ tweets during (Thursday) night’s Heat vs. Spurs game. We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team."

The sports-drink brand took a different tone Thursday night in response to tweets from consumers.

James exited Thursday night’s game with four minutes left, and San Antonio ran away with a 110-95 win.

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