Randi Zuckerberg underscores highs and lows of an ever-connected world

After displaying countless random apps at Vocus' Demand Success conference, Randi Zuckerberg instated the concept of a "digital detox," perhaps the best idea for a cleanse no one knew they needed.

Photo credit: Vocus
Photo credit: Vocus

After displaying countless random apps at Vocus’ Demand Success conference, Randi Zuckerberg instated the concept of a "digital detox," perhaps the best idea for a cleanse no one knew they needed.

Technology has presented both opportunities and challenges in our lives, Zuckerberg said at the event on Thursday morning in National Harbor, Maryland.

"So much about our life has become amazing, but also more complicated, and that really set me off to write my book, Dot Complicated, and to think more about all the facets of technology in our lives," explained the former Facebook marketing director.

Zuckerberg, founder and CEO of Zuckerberg Media and editor-in-chief of the online community also named Dot Complicated, covered everything from social media-induced FOMO (the fear of missing out) and apps, like CouchCachet, which can help you fake a fun day from the comfort of home.

She also talked about BroApp, the mobile wingman, and the W Hotel in New York’s Social Media Wedding Concierge offering, which allows a couple to hire someone to live tweet and blog from the ceremony for a cool $3,000.

Not to be forgotten is the RunPee app, which lets users know if they’ll miss anything good if they duck out of a movie for a few moments to use the restroom.

There’s also a long list of gym-shaming apps.

Technology and social media are important, of course, and Zuckerberg highlighted this when discussing her recent run on Broadway in Rock of Ages. She pursued it simply because it was a dream of hers, despite some negative feedback from others that it would be bad for her image.

"We’re all three-dimensional people – that’s what makes us so wonderful as humans. That’s the reason we love sites like Facebook and social media because we see all three dimensions of our friends and the people we care about," she said.

She added, "And so I think the more of us that are courageous enough to pursue our side passions, the more we pave the road for future generations to feel like they can do that also."

It wasn’t until after the birth of her son that Zuckerberg started to notice "that maybe our habits with technology are not 100% healthy."

We’re constantly connected, whether it’s watching a live show through a phone or just not taking the time to look up when walking down the street.

Zuckerberg’s discussion of technology’s blessings (she didn’t forget you, #blessed users) and curses was seamlessly delivered because it was almost cathartic for many in the audience, laughing at the foolishness of her examples despite having fallen victim to at least one, or many, of them.

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