KBC PR retains Discover New England account

Discover New England, which handles marketing for the six states of the US region, has reappointed KBC PR & Marketing.

The agency will handle PR and representation in the UK and Ireland following a competitive tender process.

KBC has represented Discover New England since early 2011 and will implement a programme designed to showcase the region’s appeal to new target sectors, including affluent, adventurous travellers aged 30-plus.

Sue Norrington-Davies, executive director, Discover New England, said the decision to reappoint was "unanimous".

New England comprises the states of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont.

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