C&W cofounder Norman Wolfe passes away

Norman Wolfe, who cofounded Cohn & Wolfe with Bob Cohn in 1970, died on June 4.

NEW YORK: Cohn & Wolfe cofounder Norman Wolfe died on June 4.

Wolfe’s age and cause of death were not disclosed. The Atlanta Journal-Constitution reported his age as 87.

"[Wolfe] was a true visionary, baking branding and creativity into the DNA of the agency from the very start," Cohn & Wolfe CEO Donna Imperato said in a statement. "He and Bob [Cohn] created a powerful consumer marketing agency that grew from Atlanta to New York and then went on to become a global leader."

Wolfe and Bob Cohn founded Cohn & Wolfe in 1970 in Atlanta, Georgia.

During Wolfe’s tenure at the firm, he worked on communications for large public projects in Atlanta including the fourth runway at Hartsfield International Airport and the widening of the city’s major interstates. Under his leadership the agency also took on sports marketing initiatives for the Olympics, such as a Coca-Cola campaign in 1980.

Fourteen years after founding Cohn & Wolfe, Wolfe and Cohn sold the firm to Young & Rubicam. Cohn & Wolfe became part of WPP Group in 2000, when the holding company acquired Y&R.

In 1992, Wolfe retired from his position as vice chairman at Cohn & Wolfe but continued to provide counsel to agency clients for a number of years.

Before entering the PR industry, Wolfe was a journalist, serving as executive editor of the Orlando Sentinel.

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