House PR hired by Yakult to help promote Gut Week

A partnership bringing together Yakult and charities to promote Gut Week has hired House PR.

The agency won the brief following a five-way competitive pitch by Yakult on behalf of the Love Your Gut partner charities Core and The IBS Network. 

It will handle all consumer PR and social media around the week, which is in its 16th year and runs this summer with a focus on promoting good gut health. 

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