EU carbon reduction body awards innovation awareness brief to Edelman

Climate-KIC, a European Union initiative championing innovation to tackle climate change, has hired Edelman to raise its UK profile as it prepares to award €100m worth of funding across Europe.

Climate-KIC: Seeking to mitigate climate change
Climate-KIC: Seeking to mitigate climate change

The agency’s Cleantech team has been appointed to drive awareness of the role that the Climate-KIC (Knowledge & Innovation Centre) plays in the UK.

Climate-KIC consists of companies, academic institutions and the public sector, and claims to be Europe’s largest public-private innovation partnership focused on climate change.

It pushes for the development of low-carbon technologies by supporting start-up companies and educating students on the issues around developing a greener society.

This includes a recent announcement that it would be awarding more than €100m across Europe over the next four years to support "pioneering research, innovation and entrepreneurship".

Edelman has been appointed to deliver a public engagement programme for the UK centre, which is based at Imperial College London.

Its brief is to increase media exposure of Climate-KIC’s achievements, as well as those of its community of partners, students and entrepreneurs.

Climate-KIC UK communications manager Catherine Oriel said the aim of the Climate-KIC team was to not just address the issue of climate change but create "opportunities for innovators to shape the next economy".

Edelman appealed because of its "opportunity narrative on stimulating demand for climate innovation", she added. 

Nick Hay, director of Cleantech at Edelman UK, said: "The raison d'être of our specialist cleantech practice is to build confidence, investment and policy support for low-carbon innovation. These values match directly the objectives of Climate-KIC. We are delighted to be working with it and look forward to bringing its many exciting stories of climate-based innovation to life in the media."

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