Data protection firm Acronis has selected Bite as its Singapore communications agency. The news comes a day after Singapore struggled to control the fallout of a major data security breach.
The government revealed on Wednesday (4 June) that more than 1500 personal public service online accounts had been accessed unlawfully. A quarter of them even had their confidential passwords reset, said the Infocomm Development Authority (IDA). "1560 SingPass accounts possibly tampered with," reported The Straits Times on Thursday (5 June). SingPass, short for Singapore Personal Access, is a single window access for Singapore government services online. Over 64 government agencies use it to provide e-services to citizens and permanent residents. IDA believes cybercrooks may have logged into SingPass accounts, changed mobile numbers associated with them and reset the accounts. The data-security breach is the first known case of its kind reported in the island nation and has shaken trust in the government's otherwise exemplary record on public data protection.
With a spate of credit card and banking account date thefts in recent years there is a growing sense of urgency around protecting that data. Acronis established its international headquarters in Singapore recently in order to capitalise on rising demand for its advanced data management and security solutions across APAC.
"The communications landscape in Singapore has become much more dynamic in recent years, and technology enterprises need an agency that can offer a range of tightly integrated services to effectively deliver their message to a very diverse audience," said Paul Mottram, Executive Vice President, Asia Pacific at Bite.
While Bite serves a range of clients the win reinforces the agency’s expertise of communicating jargon-riddled enterprise technology. The SingPass data breach may reveal how well it is able to convert this PR opportunity into a marketing windfall for its newest client.