PR Week and Electric Airwaves animation: Wonga

Watch this animation to see how Wonga has struggled to build a strong brand reputation - despite high customer satisfaction - because so far they've failed to clearly communicate why they exist.

<< Back

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.