PRWeek and Electric Airwaves animation: The Co-operative June 02, 2014 by Electric Airwaves , Be the first to comment This quirky animation tells the story of the Co-op and how its reputation has imploded, following a number of disastrous decisions where the company destroyed what was originally a compelling and consistent corporate story. Partner Content See more on the home page here. << Back More on this Topic Boots and Deliveroo make waves in July's business news Are your communications teams clued up on cybersecurity? PRWeek and Campaign partner with MSL to deliver a panel on Augmented Influence PRWeek and Campaign partner with MSL to deliver a panel on Augmented Influence Harold Burson offers lessons to tomorrow's leaders Have you registered with us yet? Register now to enjoy more articles and free email bulletins Register Already registered? Sign in Would you like to post a comment?Please Sign in or register. Close Join a growing community of PRWeek comms professionals today Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered? Email address Password Remember me Forgotten password?