FIFA targets social World Cup fans with Global Stadium digital hub

FIFA is encouraging soccer fans to congregate at its Global Stadium digital hub during the summer's World Cup matches, where they will receive "minute-by-minute" updates on events in Brazil.

LONDON: FIFA is encouraging soccer fans to congregate at its Global Stadium digital hub during the summer's World Cup matches, where they will receive "minute-by-minute" updates on events in Brazil.

International soccer’s organizing body recently revamped its website, FIFA.com, to attract more supporters posting on social media websites during games. The organization has about 280 million likes on its Facebook page, and more than 7 million followers on Twitter.

The Global Stadium hub will "open" for each of the 64 World Cup matches. Users will be able to access team news, vote for the man of the match, and win the kick-off ball used in each game.

FIFA will use the hashtags #WorldCup and #JoinIn to unify its digital communications during the tournament. Each match will also have its own hashtag.

"We aim to provide an all-round digital companion so that billions of fans can join in and share their excitement," said Walter De Gregorio, FIFA director of communications and public affairs. "Only the World Cup and digital can create this worldwide conversation."

Earlier this month, Sony, an official World Cup partner, launched its own One Stadium Live social network to curate content across languages into the most "popular, relevant, and recent" soccer topics taken from Twitter, Facebook, and Google+.

This story originally appeared on the website of Marketing.

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