Guillemot taps 5W for interactive entertainment brands

NEW YORK: Guillemot Corporation has selected 5W Public Relations as AOR for its interactive entertainment hardware and accessories brands, Hercules and Thrustmaster.

NEW YORK: Guillemot Corporation has selected 5W Public Relations as AOR for its interactive entertainment hardware and accessories brands, Hercules and Thrustmaster.

The agency will lead a multiplatform campaign including influencer and consumer marketing efforts, product launches, thought leadership, brand partnerships, and event networking.

Guillemot, founded in 1984, designs and manufactures interactive entertainment products under the Hercules and Thrustmaster brands. Hercules is a line of speaker systems, while Thrustmaster products are aimed at the gaming industry.

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