Four agencies vie for six-figure life insurance brand PR account

Beagle Street, a recently launched life insurance brand from the group behind Comparethemarket.com, is in talks with agencies as it tries to take the industry online and move on from its 'association with fear'.

Beagle Street: Looking to move life insurance marketing and sales online
Beagle Street: Looking to move life insurance marketing and sales online

The pitch for the newly created PR account, which is being held by the AAR, is believed to be worth a mid six-figure sum and is down to four agencies.  

Beagle Street MD Matthew Gledhill explained that the company, which launched in 2012, was focused on cutting out use of a financial adviser and giving people access to life insurance online.

"Life insurance is one of the last markets to go online and the old ways of selling are still dominant," he said.

"However, we are growing quickly and part of the focus will be about reassuring people of the process."

Comms work would also revolve around helping challenge conventional messages associated with life insurance, he added.

"This is about breaking down barriers, as a lot of advertising and messaging currently is associated with fear and can be very depressing. What we want to do is celebrate life and focus on the positives."

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