The agency will support on lifestyle and fashion media product placement and will also be running a series of campaigns through the summer months to support the brand’s ‘For Every Adventure’ positioning.
The summer activity will see Regatta, which previously worked with Green Row, hitting the road through a series of experiential activities at festivals including Kendal Calling, Bristol Balloon Fiesta and Worthing Birdman.
The account will be led by Hope&Glory associate director Charlie Spencer, who will report to Regatta’s PR and media relations manager, Jemma Volp-Fletcher.
Spencer said: "Regatta is a brand that has a massive opportunity to forge more emotional connections with its existing customers and to widen its base to new fans. There’s a job to do to ensure that people understand the Regatta story to make it a name that people buy for more than just its functional appeal – shaping a genuine lifestyle brand that is synonymous with all types of adventures."