Just as PR and communications are now intrinsically global by definition, this month’s issue of PRWeek also has global at its heart throughout: from our inaugural Global Congress & Awards, which was held in Barcelona in May, to the Cannes Lions International Festival of Creativity, to a nine-page focus on developing global markets spearheading the next generation of PR.
Our global feature is a fascinating insight into the emerging PR markets that big brands are targeting to expand their reach. Each region has its own flavor underpinning the industry, from tourism in Myanmar, to the growing bio sector in Singapore, luxury markets in India, food and beverage in Africa, or international trade in the Gulf.
It’s a must-read for anyone looking to expand a brand or corporation globally, for the agencies that aspire to serve clients in these markets, and for anyone looking to evolve their career by experiencing PR and communications in an exciting, developing area.
PRWeek’s first global awards recognize truly multi-regional work that transcends developing markets and is moving the needle globally in terms of measurable business results and change in behavior. Our global Congress & Awards is set to become another annual must-attend date on the calendar.
Finally, PRWeek also unveiled its global Web offer last month, integrating our content from the UK, US, and Asia at the Web address www.prweek.com with a local, but global view on the world, depending which regional lens you want to view the world through.
There’s a big wide world of PR out there – and we are covering it for you.