California to launch agency search for anti-tobacco campaign

The California Department of Public Health is looking for a firm to run its anti-tobacco campaign. The account is worth up to $1.3 million over two years.

SACRAMENTO: The California Department of Public Health is looking for a firm to run its anti-tobacco campaign. The account is worth up to $1.3 million over two years.

The RFP will be released on Tuesday with full details about scope of work and required deliverables.

According to a funding alert posted to the California Department of Public Health website, the state expects to award a single contract. It plans to issue the RFP to find an agency "most capable of creating and implementing a continuously innovative campaign to raise awareness among California’s diverse populations about the dangers of tobacco use and second-hand smoke."

The announcement also said the state agency expects to reach "the general market and selected ethnic and priority population markets."

The contract will begin on January 1 of next year and run through 2016 with an option for three years in extensions.

The public health department has worked with Allison+Partners on its anti-smoking initiatives after hiring the firm in late 2009.  

A representative at Allison was not immediately available for comment.

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