SACRAMENTO: The California Department of Public Health is looking for a firm to run its anti-tobacco campaign. The account is worth up to $1.3 million over two years.
The RFP will be released on Tuesday with full details about scope of work and required deliverables.
According to a funding alert posted to the California Department of Public Health website, the state expects to award a single contract. It plans to issue the RFP to find an agency "most capable of creating and implementing a continuously innovative campaign to raise awareness among California’s diverse populations about the dangers of tobacco use and second-hand smoke."
The announcement also said the state agency expects to reach "the general market and selected ethnic and priority population markets."
The contract will begin on January 1 of next year and run through 2016 with an option for three years in extensions.
The public health department has worked with Allison+Partners on its anti-smoking initiatives after hiring the firm in late 2009.
A representative at Allison was not immediately available for comment.