Unilever US marcomms lead Cea to step down

Christine Cea, senior director of marketing communications at Unilever, will step down from her role at the end of this month.

Christine Cea
Christine Cea

ENGLEWOOD CLIFFS, NJ: Christine Cea, senior director of marketing communications at Unilever, will step down from her role at the end of this month.

Cea told PRWeek that she is leaving the CPG giant, but declined to offer further details on why she is departing or her future plans.

Other representatives from Unilever declined to comment on the company’s plans for her role.

Cea, who served as chair of judges for the 2013 PRWeek Awards, oversees marketing and communications for a range of brands at Unilever, such as Ragu, Dove, Lipton, Vaseline, Hellmann's, Suave, Axe, and Breyer's. She also leads social media and word-of-mouth marketing initiatives for the company.

Cea has served in her current role since 2012 and has worked at Unilever since 2006. Previously, she worked at Porter Novelli in its UK and New York offices. Cea has been recognized on PRWeek’s Power List multiple times.

At the end of last year, Unilever said it planned to reduce its marketing headcount by 12% and streamline its marketing processes to six core elements: communications; marketing insight; category and brand strategy; brand marketing plans; innovation and renovation; and in-market brand management, execution, tracking, and optimization.

Earlier this week, Unilever said it will sell its North American pasta-sauce brands Ragu and Bertoli to the Japanese company Mizkan Group for $2.15 billion as part of a strategy to move more of its business towards personal-care products with higher margins.

In the first quarter, Unilever reported a revenue drop of 6.3% year-over-year to about $15.6 billion. However, the company saw an increase in organic sales growth of 3.6% in Q1, compared with the same period of 2013. All business segments, except for the food unit, achieved an increase in sales in the quarter.

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