PrettyGreen has created a new Influencer and Talent Division headed up by former head of special projects at Macmillan Cancer Support Susie Richardson.
Richardson’s role will involve helping to deliver influencer strategies across the agency’s portfolio of brands. PrettyGreen already runs online and celebrity influencer campaigns for clients such as Nando’s, Pretty Polly, Under Armour.
At Macmillan Richardson oversaw PR for the charity’s fundraising events including the World’s Biggest Coffee Morning and Fashion Kicks, as well as campaigns with Marks & Spencer, Selfridges and Kenco.
She will report to PrettyGreen joint managing director Emma Grace and PrettyGreen founder Mark Stringer.