PARIS: Pernod Ricard has launched a free mobile application to educate consumers about responsible drinking.
Available in 37 languages on iPhone and Android, users can calculate the number of drinks they consumer in real time. The application, which was created by Novedia, takes into account the type of drinks consumed, such as wine, spirits, or other, as well as their volume and the user’s gender and weight.
This breakdown enables users to track their consumption over a given period of up to four weeks. With a geolocation system, the app makes users aware of local law and informs them of the nearest suitable means of transportation.
The launch coincides with the fourth annual Responsib’All Day, a day of action involving the group’s 19,000 employees aimed at combating inappropriate or harmful drinking. During the day, local initiatives and events allow employees to talk directly with customers and distributers about Pernod’s work in this area.
"Pernod Ricard has been at the forefront of digital development for its brands," said Alexandre Ricard, deputy chief executive. "The group is now using all its expertise in the field of collaborative and social communication to launch Wise Drinking, the first application to raise everyone’s awareness on responsible drinking."
This story originally appeared on the website of Marketing.