Texas health agencies seek marketing, communications support

Texas' Health and Human Services agencies have issued an RFP for marketing firms to assist with communications, public awareness, and education.

AUSTIN, TX: Texas’ Health and Human Services agencies have issued an RFP for marketing firms to assist with communications, public awareness, and education.

The state intends to award blanket contracts to one or several firms that will help the Texas HHS agencies on an "as needed basis," according to the RFP. The selected firms will have the opportunity to work on specific assignments for the state agencies, such as raising awareness of available services, promoting healthy behavior, and increasing participation in programs and activities, the document says.

While the state did not specify a budget, the contract has been worth about $5 million per year since 2008, according to the RFP.

The firms may be required to provide services such as creating public awareness campaigns, social media strategy, media relations, language translations, copywriting, website and mobile app development, and TV, radio, and Internet advertising.

The Texas HHS agencies include the Health and Human Services Commission; Department of Family and Protective Services; Department of State Health Services; Department of Assistive and Rehabilitative Services; and Department of Aging and Disability Services.

Proposals are due June 12. The state will award the contract by August 1, with an anticipated start date of September 1.

A spokeswoman from the Texas Health and Human Services Commission confirmed the RFP but was unavailable for further comment.

 

 

 

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