Edelman Melbourne has recently been appointed as the national public relations firm for three major ranges within the Bosch Group Work Tools stable in Australia. This includes Bosch Professional Trade (Blue), Bosch DIY (encompassing DIY power tools, Garden Tools and Measuring Tools) and Dremel. The account win followed a competitive pitch. This marks the first time Bosch has ever awarded all of its businesses to a single firm.
The agency has managed public relations for the Bosch Green DIY tools range over the last three years and will now handle communication for Bosch on a variety of consumer public relations, brand marketing and social media initiatives for the wider DIY range, as well as the trade/professional power tools segment of Bosch Australia.