The former Smiths frontman and well known non-meat-eater’s birthday falls this Thursday and PETA has hit Manchester with a 'clean advertising' campaign using stencils, aided by advertising specialist Media Gang.
The message 'Meat Is Still Murder', echoing The Smiths' landmark album ‘Meat Is Murder’, has been left in 20 public areas.
Mimi Bekhechi, PETA associate director, said she was sure that Morrissey would approve of the action: "Morrissey's commitment to speaking up for animals is the real light that never goes out, and we look forward to celebrating his birthday for many more years to come."
Morrissey was PETA’s 2011 Person of the Year and is a long-term supporter of the charity. He recently donated the only signed copy of his hardback autobiography to be auctioned, raising £8,300 for PETA, and donated a £10,000 legal settlement from Channel 4 to a campaign against foie gras paté.
Morrissey has posed with a cat on his head for a famous PETA campaign to promote spaying and neutering companion animals.
He has also teamed up with PETA US today to release a new animated video scored by his 1992 song ‘I Know It's Gonna Happen Someday’.