Based in Manchester, the company focuses on three core areas – consultancy, content and channels – spanning PR, digital and marketing.
Lloyd-Davies left Citypress, where he was a director, last month after a tenure that included leading the b2b and corporate finance teams and, most recently, the creative design and digital team.
He said: "Businesses and brands want intelligent integrated communication strategies to ensure they are consistent, visible, relevant and engaged across their stakeholder base.
"We’re focused on helping clients achieve this through insight, high-quality creative content and cross-channel campaigns that deliver traceable commercial outcomes."
The new agency will also include a Corporate Change Counsel team providing businesses and investors with reputation management, corporate communications and digital services.
Of this arm of the agency, Lloyd-Davies said: "Corporate Change Counsel was formed to help companies manage and communicate change at a strategic and operational level. The team has specialisms across reputation and issue diligence, corporate brand building, crisis management and driving adoption of digital technology."