Why the PR industry should get a big gunner to win round the kids

Remember the CIPR's plan to send its members into schools to enlighten a generation that does not understand what public relations is?

I wrote about the plan last February and our senior reporter John Owens looked at how it was working in practice last November when he visited a group of 16 to 18 year olds in Liverpool (where the picture above was taken).

The subject sprang to mind today while I was idly wondering how Arsenal FC’s director of communications Mark Gonnella was coping with the small matter of breaking the club’s nine-year trophy hoodoo and parading the FA Cup through Islington.

Has the CIPR asked Gonnella and the many PR people spread across the country at the UK’s host of football clubs whether they'd be willing to explain what their jobs involve?

It’s no silver bullet – far from all boys and a minority of girls like the sport – but given the CIPR’s stated aim of attracting non-white and non middle-class talent to the industry, football’s wide popularity makes it worth a try.

Surely we’d all love to ask Gonnella how exactly he would have explained away the leaked pictures of Arsenal’s riskily pre-prepared FA Cup winners’ bus had the trophy ended up with Hull yesterday?

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