Astellas adds Marciniak, Moeling as it reorganizes corporate comms

Astellas has hired Tyler Marciniak as director of oncology communications and advocacy and Marjorie Moeling as director of transplant and hospital communications and advocacy as part of its corporate communications restructuring.

NORTHBROOK, IL: Astellas has hired Tyler Marciniak as director of oncology communications and advocacy and Marjorie Moeling as director of transplant and hospital communications and advocacy as part of its corporate communications restructuring.

Marciniak started in the newly created role in April. He reports to Margaret Long, VP of the company’s new business communications and advocacy group. Moeling joined Astellas earlier this month, also reporting to Long in a newly created role.

Marciniak joined the company from Pfizer, where he was marketing and communications lead for integrated health. Previously, he was an account supervisor at Edelman and senior account executive at Ketchum.

Moeling previously worked at Ben Venue Laboratories, a Boehringer Ingelheim Company, where she was head of comms. Prior, she was director of internal communications for Kellogg, director of global comms for the global human health division at Merck, and manager of international public affairs at Abbott.

Long, who has worked at Astellas since 2006, moved into her current role last month from her previous position as VP of government advocacy. She is reporting to Jeffrey Winton, SVP and CCO.

Long’s previous role has been "revamped," according to Winton, and is now being handled by various members of the comms team. Astellas is looking for someone to head its Washington, DC, government affairs group, and that person will take on the bulk of Long’s previous responsibilities.

Maribeth Landwehr, reporting to Winton, has also been promoted to senior director of strategic communications and collaboration from director of corporate communications.

Since Winton joined Astellas in November from Eli Lilly, where he was VP and head of global communications, he has rebuilt the corporate communications team. The unit is responsible for corporate, pipeline, and product communications, corporate branding and reputation, media relations, advocacy, digital and social media, CSR, the Astellas USA Foundation, executive communications, and employee engagement.

"We have added a number of corporate affairs areas, such as advocacy and corporate events into the corporate communications team," said Winton. "Even though our title is corporate comms, it is a bit misleading because we have a number of other corporate affairs responsibilities that we are focused on."

Astellas has more than 17,000 employees in over 50 countries, according to Winton, who said the time is right for the company to tell its story "more aggressively" around the world.

"Because we are global leaders in important therapeutic areas, it is our responsibility to make sure the many stakeholders we work with on a daily basis - patients, physicians, policymakers, advocacy groups – understand the company behind these products we are marketing," said Winton. "We have a responsibility to make sure our products are safe, efficacious and that the end-user is aware of the company behind those products."

Astellas is looking to fill numerous new positions, including a senior-level staffer to head up corporate and employee comms.

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