First PRWeek Global Awards winners revealed

PRWeek honored the best global communications work on Thursday night at the inaugural PRWeek Global Awards.

Public Sector Winner: Weber Shandwick for Tokyo 2020 Bid Committee
Public Sector Winner: Weber Shandwick for Tokyo 2020 Bid Committee

BARCELONA: PRWeek honored the best global communications work on Thursday night at the inaugural PRWeek Global Awards, which were held in Barcelona.

The honors went to transformative work that crossed borders and built brands and trust. TogoRun won International Agency of the Year, while APCO Worldwide was highly commended in the category. The International In-House Team of the Year went to Ford, and Global Agency of the Year was won by FleishmanHillard.

Winning individual awards were Marian Salzman of Havas PR North America and Ray Day of Ford, who were given the agency and in-house Global Professional of the Year awards, respectively.

Global In-House Team of the Year went to Starbucks, while Campaign of the Year went to Cargill and CARE’s Rural Development Initiative. 

A full list of tonight’s winners follows:

Change Management
Winner: Text100 for IBM – IBM Digital Academy

Highly Commended: Ruder Finn, MediaVest, Evol8tion for Mondelez International – Mondelez International Mobile Futures Program

Consumer Launch of the Year
Winner: Iris Worldwide for Adidas NEO – Rule the Runway

Highly Commended: Dynamo PR for 3Doodler – 3Doodler Raises $2.3m Globally in 30 Days

Corporate Branding
Winner: Waggener Edstrom for Microsoft – Microsoft 4Afrika

Highly Commended: APCO Worldwide for Cruise Lines International Association – Cruise Forward

Corporate Social Responsibility
Winner: TogoRun for Bristol-Myers Squibb – Path B

Highly Commended: Axon Communications for Global Salmon Initiative – Global Salmon Initiative

Global PR Breakthrough of the Year
Winner: Ketchum for Bayer HealthCare and PHA Europe – Get Breathless

Highly Commended: Ogilvy Public Relations for University of Maastricht – The Burger that Could Change the World

Employee Communications
Winner: AstraZeneca – One Path to Success

Highly Commended: Waggener Edstrom Communications – Waggener Edstrom Ignites Employee Engagement and Connection

Issues and Crisis
Winner: Ketchum Sports & Entertainment for the Committee for the Preservation of Olympic Wrestling, USA Wrestling, International Federation of Associated Wrestling Styles – Keeping Olympic Wrestling in the Ring

Highly Commended: Burson-Marsteller for BSH – Global Dishwasher Repair Program

Nonprofit Campaign of the Year
Winner: Havas PR North America for United Nations Foundation and 92nd Street Y – Galvanizing for Giving

Highly Commended: Edelman for Malala Yousafzai – Malala Yousafzai: Global Communications Program

Product Brand Development Campaign of the Year
Winner: Weber Shandwick for iStock by Getty Images – Free the Creative

Highly Commended: Cohn & Wolfe France for iDBus – No News? Create an Alternative Trip with Bloggers!

Global Brand of the Year
Winner: Kyne and Roll Back Malaria for United Against Malaria – GOAL! Scoring Against Malaria with Football

Public Sector
Winner: Weber Shandwick for Tokyo 2020 Bid Committee – Tokyo 2020

Highly Commended: UK Prime Minister’s Office/Number 10 – GREAT Campaign

Global Partnership
Winner: Cargill and CARE and the Rural Development Initiative – Improving Livelihoods for Thousands

Highly Commended: APCO Worldwide for MasterCard – MasterCard’s E-card Launch for Syrian Refugees

Global Citizenship
Winner: Ketchum – KSR 2015: Celebrating a Milestone Anniversary

Highly Commended: Havas Worldwide Paris – The Airfood Project

International Agency of the Year
Winner: TogoRun – Blazing More Trails, Bringing New Hope

Highly Commended: APCO Worldwide

International In-House Team of the Year
Winner: Ford – One Team, One Goal: One Ford

Global Agency of the Year
Winner: FleishmanHillard

Highly Commended: Weber Shandwick

Global Professional of the Year (In-House)
Winner: Ray Day – Transforming Ford Motor Company

Global Professional of the Year (Agency)
Winner: Marian Salzman – Havas PR North America

Highly Commended: Matt Neale, GolinHarris; Dave Senay, FleishmanHillard

Global In-House Team of the Year
Winner: Starbucks – Building a Performance-Driven Brand Through the Lens of Humanity

Campaign of the Year
Winner: Cargill and CARE and the Rural Development Initiative – Improving Livelihoods for Thousands

Click here to download an eBook with case studies of all the winners.

Would you like to post a comment?

Please Sign in or register.

News by email...