PrettyGreen has hired former advertising agency director Jo Hudson in the new role of planning director.
It is the agency's first planning role and Hudson will provide strategic direction with a particular focus on new business. She will report to joint MD Emma Grace and PrettyGreen founder Mark Stringer.
Hudson has previously worked at advertising agencies Fallon, Grey, JWT and Lowe, for clients such as the BBC, Sony, Cadbury, Unilever and P&G. She worked with PrettyGreen on a number of campaigns during her most recent role at Fallon.