IVF clinic Create Fertility has appointed Farrer Kane to run its media relations activity in the UK.
The agency will work to boost the clinic’s profile within the medical community and among potential customers as Create Fertility embarks on a "no frills" IVF treatment bringing costs down to under £1,000 per treatment.
Create Fertility was founded by fertility expert Professor Dr Geeta Nargund.
Beth Farrer, director at Farrer Kane, said: "It is exciting to be working with Create Fertility. We want to help them reach the many people out there affected by fertility issues."