Achica hires Liam Butler as brand director

Members-only online luxury retailer Achica has appointed Liam Butler, the head of marketing and comms for Harrods’ home division, in the newly created role of brand director.

Butler will oversee Achica’s internal and external comms strategy in the UK and abroad. He will act as brand guardian with responsibility for PR and digital campaigns, Achica Living magazine (print and online) and advertising.

Butler’s previous experience includes ten years in marketing, PR and comms at The Conran Shop.

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