Coravin hires W to target wine lovers ahead of UK launch

Coravin, the maker of a device that allows wine to be poured without pulling the cork, has hired W to promote its launch in the UK. 

Following a four-way pitch, W has been briefed to target high-end media titles, covering both trade and consumer, as well as bars, restaurants and the wine industry to communicate the benefits of the Coravin Wine Access System.

Focusing on both consumers and businesses, W’s brief will cover influencer engagement as well as more traditional product activity.

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