Going viral: US government hires Daniel Craig for anti-sex- assault spot, plus Coke and P&G

The latest viral videos from the US government, Coca-Cola, and Procter & Gamble.

The latest viral videos from the US government, Coca-Cola, and Procter & Gamble.

1 is 2 Many PSA: 60 Seconds
The US government turned to actors Daniel Craig, Benicio Del Toro, Dulé Hill, Seth Meyers, and Steve Carell for its film that aims to put an end to sexual assault. President Barack Obama and Vice President Joe Biden also appear in the ad, which pushes home the message that one sexual assault is one too many.

Coca-Cola Happiness Arcade: Recycling bottles, one game at a time!
"What if recycling was fun?" asks Coke. To see if this could be true, Coca-Cola provided the people of Dhaka, Bangladesh, with an arcade machine that runs on empty Coca-Cola bottles to help them realize the importance of recycling.

What I See | P&G Thank You, Mom
Special Olympics sponsor Procter & Gamble continued its "Moms" focus by highlighting the heart-warming story of one of the event’s athletes, Molly Hincka.

This story originally appeared on the website of Marketing.

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