In a photo posted to her Instagram and Twitter accounts on Wednesday evening, first lady Michelle Obama held up a sign reading "#BringBackOurGirls," joining the global movement in support of more than 250 missing Nigerian girls.
@FLOTUS has more than 833,000 Twitter followers, and her photo was retweeted more than 43,000 times since it was posted at 5:03 pm on Wednesday. Her Instagram account is followed by more than 769,000 individuals, and the photo was liked more than 62,000 times.
A like-minded campaign gaining traction on Twitter features celebrities such as Justin Timberlake, Ashton Kutcher, Jamie Foxx, Bradley Cooper, and Sean Penn, each pictured holding a sign that reads, "Real Men Don’t Buy Girls." Other photos include the rappers Ludacris and Drake.
Three weeks ago, 276 schoolgirls were abducted by an Islamic extremist group, Boko Haram. One day before eight more girls were kidnapped from their village, a video was released threatening to sell the girls.
President Barack Obama said on Tuesday that the US will do "everything" it can to help the Nigerian government bring the girls back.
Girls-rights activist Malala Yousafzai, a powerful voice in the effort to generate awareness and support, told BBC News on Wednesday, "If we remain silent, then this will spread, this will happen more and more and more."
US celebrities have also joined in the effort, including Girls creator and star Lena Dunham, who "regrammed" a photo from Scandal star Kerry Washington. Its white letting on a red background also reads "Bring Back Our Girls."
Early Thursday afternoon, #BringBackOurGirls was the first suggested topic when typing "#"into the Twitter search box. The same search term on Instagram turns up more than 175,000 results, including posts from models Cara Delevinge and Kendall Jenner.
While the uptick in support is generating awareness, terrorism in the region rages on. CNN reported an attack this week by Boko Haram killed 300 people in Nigeria.