World governing body for triathlon appoints Vero amid digital push

The International Triathlon Union (ITU) has engaged Vero Communications as it looks to strengthen online engagement.

Making a splash online: The ITU will work with Vero to improve its digital reach
Making a splash online: The ITU will work with Vero to improve its digital reach

The agency’s scope of work will include helping to develop ITU’s international communications strategy, liaising with international sports media and promoting the federation.

Vero, which won a tender for the newly created brief, will also help ITU to improve its social media platforms and to create a digital media strategy to increase public engagement internationally.

Vero chairman Mike Lee said: "The federation has a real ambition to harness the appeal of triathlon in existing markets and spread the message of the sport to new parts of the world.

"ITU has a very positive story to tell and our role will be to help ensure that this story is communicated effectively to international sporting stakeholders, media and fans."

Would you like to post a comment?

Please Sign in or register.

News by email...