Coca-Cola expresses gratitude to migrant workers in Singapore

SINGAPORE - The company used custom-made drones to drop off care packages to more than 2,500 migrant workers at high-rise construction sites in the city.

The campaign entitled ‘Happiness from the skies’ and developed by Ogilvy and Mather Singapore and non-profit organisation the Singapore Kindness Movement, aims to build bridges between Singaporeans and its 1.3 million-strong migrant labour population.

Read the complete article 'Coca-Cola expresses gratitude to migrant workers in Singapore' on the website of Campaign Asia-Pacific.

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