Digital Edition: May 2014 issue

Welcome to the digital edition of the May issue.

Featured in this issue:

•  Agency Business Report - PRWeek’s Agency Business Report is the must-read reference for the ever-evolving PR industry. The 2014 report is the most comprehensive and in-depth analysis of the agency world PRWeek has ever produced. It’s the ultimate guide to the industry highlighting client wins, executive hires, and what agency CEOs are saying about the future. The issue also examines the competitive PR landscape in the US and where the smartest agencies are planting their flags around the globe.

Newsmaker - Tom Forsythe, VP of global communications at General Mills, uses his background in politics to finesse complex challenges and diverse stakeholders across more than 100 countries. Deep in a department reorganization, he ensures that tools, protocols, and training are in sync for the brand that generated $18 billion in sales in 2013.

• KBSP’s Ed Brojerdi talks about the critical need for agencies to change their business model.

• Industry thought leaders from the brand and agency side debate whether a rebrand is critical to communicating more of a full service offering.

Download the May Digital Edition now.

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