Remember A Charity calls in Frank to promote legacy giving

A consortium representing more than 140 of the UK's leading charities has hired Frank PR to help persuade more people to include a donation to charity in their wills.

Tackling taboos: Frank PR aims to drive conversations around legacy giving
Tackling taboos: Frank PR aims to drive conversations around legacy giving

Remember a Charity moved the brief from Good Relations after a pitch. 

As part of its remit, Frank PR will be supporting Remember A Charity's upcoming national advertising campaign. 

A large part of the work includes developing ideas and executing activity around the annual awareness drive, Remember A Charity Week, which takes place each September. 

In addition, Frank PR will develop content and collateral for a toolkit to be shared with member charities. 

Andrew Bloch, group MD and founder of Frank PR, said: "The topic of death is not something that people necessarily want to talk or think about, or engage with, so our approach will be to drive behavioural change, get a reaction and make legacy giving a social norm.

"We’re looking to shift the taboo, not just of death but of money too. The aim is to create new ways of discussing legacies without losing the core message."

Would you like to post a comment?

Please Sign in or register.

News by email...