Online fashion search engine Fashiola has appointed EdenCancan for its UK launch.
EdenCancan won the work through a pitch understood to have included a shortlist of three agencies and will start work on 12 May. The agency will handle the launch and will work with brands promoting themselves through it, raising the profile of the service. It will report to Fashiola MD Peter Langenkamp.
The website, which is currently operating in The Netherlands and Germany, will launch in the UK this month. It allows shoppers to search for fashion products from brands including Topshop, Marks & Spencer, H&M, Michael Kors, Hugo Boss and Stella McCartney.