NEW YORK: Mobile brand advertising company Kargo has appointed Doug Serton, previously director of corporate communications at AOL, to serve in the new role of communications director.
Serton, who left his position at AOL on April 4 after 18 months with the company, joined Kargo earlier this week. He’s reporting to Alexis Berger, VP of sales and marketing, and working closely with CEO Harry Kargman, as well as the entire management team.
Serton’s main tasks at Kargo include shining "a spotlight on the great momentum the company has had," as well as helping to define the brand as a leader in the mobile advertising space, he explained.
For the rest of the year, Serton said he aims to "match up from a visibility and share-of-voice perspective the results that the company has seen."
"Kargo is now at the point where investing in marketing and communications is a big part of the next phase as it continues to grow," he explained.
At the moment, all communications efforts are handled in-house at Kargo.
Shortly after Serton’s departure from AOL, communications chief Peter Land also stepped down from his role at the company.
Before AOL, Serton spent a year at digital marketing and technology agency Myr, serving as a director. He also was also previously a publicist for Time Inc.
In March, Kargman told Beet.TV that as native advertising continues to grow, the company expects to sign major brands. He added that Kargo, which recently signed Complex Media and Vox Media as publishing clients, went from two to six offices in the US in the last few months.