Ketchum partners with Mexican PR firm Alterpraxis

MEXICO CITY: Ketchum has teamed up with Mexican PR agency Alterpraxis in an exclusive affiliate agreement.

MEXICO CITY: Ketchum has teamed up with Mexican PR agency Alterpraxis in an exclusive affiliate agreement.

Alterpraxis specializes in consumer marketing, corporate communications, healthcare, public affairs, technology, issues and crisis management, and legislative and community affairs.

Through the partnership, Alterpraxis joins Ketchum’s Latin America agency network, which has a presence in 12 countries in the region. The deal will allow Alterpraxis’ clients to leverage Ketchum’s global footprint and expertise, while also helping the Omnicom agency’s clients expand or strengthen their businesses in Mexico.

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