LONDON: Whiskey brand Ballantine's has hired M&C Saatchi Sport & Entertainment to work on a golf-focused global marketing campaign after a competitive pitch.
Ballantine’s, part of the Pernod Ricard family, has a longstanding association with golf. The campaign will aim to build on this heritage through a combination of digital and experiential work, supported by a strategic sponsorship program and global PR and social media campaigns.
The effort, set to launch this summer, will focus on promoting Ballantine’s 17 Year Old, 21 Year Old, and 30 Year Old whiskies and will target key international markets including Korea, China, and Taiwan.
It will include promotion of Ballantine’s sponsored European Tour events including the Aberdeen Asset Management Scottish Open in July and the BMW Masters in Shanghai at the end of October.
M&C Saatchi Sport & Entertainment is also responsible for a global music partnership between Ballantine’s Finest and music-streaming platform Boiler Room.
This story originally appeared on the website of PRWeek UK.