Ballantine's whisky appoints M&C Saatchi for golf campaign

Whisky brand Ballantine's has brought in M&C Saatchi Sport & Entertainment to work on a golf-focused global marketing campaign after a competitive pitch.

Ballantine's: sponsors BMW Masters in Shanghai
Ballantine's: sponsors BMW Masters in Shanghai

Ballantine’s, part of the Pernod Ricard family, has a longstanding association with golf. The campaign will aim to build on this heritage through a combination of digital and experiential work, supported by a strategic sponsorship programme and global PR and social media campaigns.

The campaign, set to launch this summer, will focus on promoting Ballantine’s 17 Year Old, Ballantine’s 21 Year Old and Ballantine’s 30 Year Old whiskies and will target key international markets including Korea, China and Taiwan.

It will include promotion around Ballantine’s sponsored European Tour events including the Aberdeen Asset Management Scottish Open in July and the BMW Masters in Shanghai at the end of October.

The agency will report to Ballantine’s global brand director Peter Moore.

M&C Saatchi Sport & Entertainment is also responsible for a global music partnership between Ballantine’s Finest and music streaming platform Boiler Room.

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