Simon Cowell "stops working" with Max Clifford

The X Factor supremo Simon Cowell will no longer be using disgraced PR guru Max Clifford to handle his publicity, PRWeek understands.

Simon Cowell: has worked with Clifford since 2001
Simon Cowell: has worked with Clifford since 2001

Sources close to Cowell indicated the relationship was at an end in the wake of Clifford's conviction on eight counts of indecent assault earlier today.

Cowell first engaged Clifford in 2001 when the media spotlight fell on him as a judge in the 'Pop Idol' TV series.

A spokesman for Syco, his joint venture with Sony Music Entertainment, declined to comment on the claims.

Cowell did not appear at Clifford's trial or provide a character witness statement.

A spokesman for Clifford also declined to comment, citing his lawyers' advice not to speak. However, in an interview with PRWeek conducted earlier this month during the case he all but conceded that a conviction would threaten what he said was a 12-year relationship with the music industry boss.

"At least a couple of clients will no longer be clients because [they are assisted] by me hands-on," he told PRWeek. While he declined to comment on whether this group included Cowell, he claimed he was involved in "everything to do with Simon's personal publicity" and this was entirely handled by him rather than his agency staff.

Clifford also said his PR agency, Max Clifford Associates, was "self-contained" enough to continue without him as another four or five clients are handled by his staff with only a small contribution from him.
 
These include Boux Avenue, the lingerie brand owned by Dragons' Den businessman Theo Paphitis, the Miss World Organisation and Dave Fishwick, around whom Channel 4’s ‘Bank of Dave’ show is built.

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